Are You Ready to Grow Faster?

Introducing the AvH Go to Market ACCELERATOR Workshop For Early-Stage SaaS startups

What is It?

A full-day management team workshop to create an action plan for growth, combined with optional pre- and post-workshop coaching

Who is it For?

Series A through C SaaS startups who are ready to scale faster and smarter

Why do you Need it?

For most early-stage SaaS companies, charting a path to scale is hard. You’re in execution mode, plus what worked when you were a $1 million business no longer works when you’re approaching $20 million in ARR. Most often, it starts with revisiting product > market fit and a laser focus on the right target markets - or expansion into new ones. This includes having absolute clarity around what problems your products solve, for whom and how.

But that is just the start: growing a SaaS venture is about creating repeatable and scalable processes: from the product roadmap to product marketing and brand leadership , metrics-driven demand generation, sales methodology, friction-free customer on-boarding and servicing, strategic partnerships and a KPI-based operating culture. If you are shifting from a technology services model to SaaS delivery, this can be even harder. It’s not just about what to do, it is also about what not to do: e.g. laser-sharp focus.

“The AvH Go to Market Workshop provides management teams with a Growth Playbook

and experienced Coaching to help Scale your Business”

What do you Get?

1. A full-day workshop for the management team - virtually or at your location. The workshop covers the components of building a scalable SaaS business and will dive deep into your company’s unique situation and market opportunity. After the workshop, you will receive a real-world, practical growth action plan

2. Pre-workshop prep and review: It starts with a review of current company strategy, materials and 1:1 calls with key management team members in preparation for the workshop

3. Post-workshop coaching: choose a monthly coaching package to ensure that you are executing and prioritizing your company’s growth action plan

Who Runs Them?

Adrian van Haaften is a San Francisco-based 20-year SaaS growth veteran and has scaled dozens of startups from inception through fundraising and exit. He has helped raise over $500 million in venture funding and supported over $3 billion in M&A exit outcome. Adrian has been an official mentor to the Canadian Technology Accelerator program (CTA) and is based in San Francisco.

What are your Options?

We offer three turn-key packages, and can further personalize what you need:

1. The “We Just Need a Plan” Package:

• Pre-workshop prep: 1:1 calls with team members and review of company materials

• Full-day management team workshop

• Post-workshop Summary & Action Plan

• Post-workshop follow-up conference call session to prioritize and clarify next steps

2. The “We need a Plan and a Coach” Package

• Pre-workshop prep: 1:1 calls with team members and review of company materials

• Full-day management team workshop

• Post-workshop Summary & Action Plan

• Post-workshop follow-up conference call session to prioritize and clarify next steps

• Ongoing 1:1 and team coaching with pre-determined team members

3. The “We need a Plan, a Coach & a Part-Time Exec” Package

• Pre-workshop prep: 1:1 calls with team members and review of company materials

• Full-day management team workshop

• Post-workshop Summary & Action Plan

• Post-workshop follow-up conference call session to prioritize and clarify next steps

• Ongoing 1:1 and team coaching

• Hands-on management and oversight of plan development, prioritization and execution

To Book Yours, email adrian@avhassociates.com